Better Way Roofing × Benny Fisher

The single home for the Better Way Roofing leadership team. Brand, vision, scorecard, tools, and reports. Built to scale from $6M to $30M with you.

"Building better lives through better roofs."

Prepared forLyle LehmanVisionaryByBenny Fisher

Strategy and Vision

2 tools

30 by 36

Core focus, core values, 10-year target, marketing strategy, three uniques, service zones, 3-year picture, and 1-year plan.

02Coming Soon

The next $24M

Demographics, geographic opportunity, storm history, dealer relationships, and a zone-by-zone playbook for all five service zones.

In progress

Brand and Identity

1 tool

Plain-spoken. Honest. Local.

Logos, colors, typography, gradients, voice rules, and design tokens. The brand book made interactive.

Performance and Operations

3 tools

04Coming Soon

13 weekly KPIs

The Q2 2026 scorecard, fed live from JobNimbus and QuickBooks. Leads issued, closing rate, weekly sales, revenue completed, backlog, and more.

In progress

Q2 2026, due August 3

The six 90-day priorities for the leadership team. Owners, weekly status, blockers, definition of done. Reviewable in any L10.

06Coming Soon

YTD 2026

Pipeline hygiene, sales rep performance, lead source ROI, scorecard mismatches, and the top 6 moves for the next 90 days.

In progress