Target Market and Territory Deep-Dive.
Where the next $24M comes from. This page will hold demographic profiles, opportunity sizing, storm history, supplier and dealer relationships, and a zone-by-zone marketing playbook for Better Way Roofing's five service zones.
What's coming on this page
Demographic Deep-Dive
Income bands, home value distribution, household composition, and roof-replacement age curves by zip code across all 5 zones.
Geographic Opportunity Sizing
Total addressable roofs, replacement frequency, average ticket by sub-market, and the gap between current and possible market share.
Storm and Weather History
5-year storm data, hail events, wind events, and the marketing trigger calendar built around known weather patterns.
Dealer & Insurance Relationships
Roofing supply partners, lumberyards, GAF/Owens Corning territory contacts, and insurance agent partnerships by zone.
Competitive Landscape
Who else is selling roofs in each zone, where they're winning, and where Better Way can take share with the 24/72 Promise and Plain-community trust.
Zone-by-Zone Playbook
Per-zone marketing plays, content, partnerships, hiring priorities, and revenue targets. The playbook a sales rep can pick up and run.
The five zones
East Central
8 markets
North
6 markets
Northwest
7 markets
Southwest
7 markets
Southeast
7 markets
Status
Drafting now. Live soon.
Benny is gathering territory data, dealer contacts, and historical storm data from Lyle and the team. Once the source data lands, this page will turn into the playbook the sales team and marketing manager will run from. Check back, or ping Benny for the current draft.